WEB STRA

TEGY

"When it was up to me (and it usually was), Branson wrote or edited every word that came out of Spot Runner. Website copy, customer care FAQs, ad copy, emails, sales information, tutorials, slogans, fight songs, company cheers, greeting cards -- whatever we needed, Branson would, after minimal discussion/debate, come up with the exact phraseology needed to convey that exact thought. He can also deal with a bevy of cooks in the kitchen. He's a star." 

 

Lucy Lieberman, Sr. Partner/Managing Director of Ogilvy & Mather; formerly VP of Product, Spot Runner